Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Your Personal and Professional Brands: Which Matters More?

Your personal brand is your persona: it’s how you communicate to those around you who you are, what you care about and what...

(U.S. Navy/Mass Communication Specialist 1st Class Jeanette M. Mullinax)

What to Do When You Drop the Networking Ball

There's a "dance" to networking that's understood by most civilians, and frequently not explained to transitioning service...

Retired U.S. Air Force Chief Master Sgt. Anthony Brinkley, On the Brink CEO and life coach, gives a presentation during the 22nd Air Refueling Wing’s Warrior Heart Resiliency Day in 2019. (U.S. Air Force/Staff Sgt. Tryphena Mayhugh)

5 Common but Important Questions for Anyone Who Wants to Be an Executive Coach

Today, it seems there are as many different types of coaches as there are individuals in the workplace.

4 Tips for Explaining a Gap in Your Resume

Since the COVID-19 pandemic, it seems employers are becoming more tolerant and understanding of how frequently life can get...

How to Avoid Displaying Desperation in a Job Interview

When you need a job to sustain yourself and your family, a sense of urgency and even "desperation" can come across.

The Pitfalls of Talking About Politics at Work and How to Avoid Them

In our highly charged political climate, with major elections happening globally, the topic of politics is a risky one to...

(U.S. Air Force/Airman 1st Class Joseph Bartoszek)

How and When to Use a Template for Workplace Communications

A template is a pre-formatted paragraph or series of paragraphs that can simplify repetitive communication and ensure message...

How to Accept a Compliment: 3 Do’s and Don'ts

Someone pays us a compliment and we deflect or minimize the kind words, as if doing so will make us seem humble or at least...

The Pros and Cons of Similar and Diverse Professional Networks

It might boil down to how you want to be perceived as a professional.

Person viewing LinkedIn on a mobile phone

The Pros and Cons of Being an ‘Open Networker’ on LinkedIn

Learning the culture of a social medium such as LinkedIn can have real-world consequence. Here's what to know.

The Right Way to Turn Down a Job Offer

If you have to turn down an offer to accept another job, there's a professional way to go about it.

(U.S. Army/Sgt. 1st Class Brent C. Powell))

Workplace Allies: Who Are They and How to Recruit Them

Allies typically serve you in that when you need help, a sounding board, guidance or tough feedback, they're there for you.

Tips for an End-of-Summer Career Transition

Whether you transitioned out of the military long ago or just turned in your separation papers, most people take time to...

Which Matters More: Your Resume or LinkedIn Profile?

To have a meaningful and successful transition into the next chapter of your life will take work -- work you'll have to put...

A transitioning soldier gets advice from a company recruiter at a Hire Our Heroes job fair.

7 Ways You Can Mentor a Fellow Veteran

Lida Citroen, Military.com's veteran employment expert, details why and how you can help pay it forward by helping mentor a...

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Most Popular Military News

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Investigations and Features

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

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A patch in the home of retired missileer Paul Hunke

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Army News

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Navy News

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A view of Naval Medical Center Portsmouth, which is across the Elizabeth River from Norfolk, Virginia.

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Air Force News

Privately owned vehicles wait to enter through the Dale Mabry gate at MacDill Air Force Base.

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Marine Corps News

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