Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

Tips for Interviewing for a Promotion

Unlike your experience in the military, promotions in the private (civilian) sector can be unpredictable.

How You Can Find a Purpose-Driven Job After Leaving the Military

When it comes to the civilian job search, most prior military members focus on location, salary, job responsibilities, growth...

5 Tips to Give a Good Presentation at Work

Unlike a briefing you may have given in the military -- the goal of which may have been simply facts and brevity -- giving a...

Should You Reach Out to Recruiters or Wait to Be Contacted?

If you sit back and wait for recruiters to find you and reach out, you could be overlooked. On the other hand, if you pursue...

(Linda LaBonte Britt/U.S. Air Force photo)

12 Zoom Etiquette Tips for Veteran Job Interviews

Just like an in-person job interview, there are several ways to prepare for a Zoom interview.

How to Ask for Mentorship

Mentorship is a powerful and rich form of support and help in which many professionals engage to grow their skills, network...

(Photo courtesy of Zacqueline Baldwin on Unsplash)

Could More Education Help Secure Your Post-Military Job?

The civilian job market is tight. With all your military experience and skills listed on your resume, it still might not be...

For when you risk making a joke on the first day.

3 Good Options to Fix a Bad First Impression on Your New Job

We perceive people and form opinions about who they are and what they stand for, based on our interactions and experiences...

Approach Your Job Search Like a Gambler Weighing the Odds

The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

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Most Popular Military News

How the Government Shutdown Impacts Veterans and the VA

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Pvt. Paul Douglas, age 50, performs a rifle inspection with his drill instructor aboard Marine Corps Recruit Depot S.C., 1942. Douglas, at age 50 was the oldest recruit in the history of Parris Island, and went on to become a purple heart recipient and Chicago senator (DVIDS).

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U.S. Immigration and Customs Enforcement holding facility in Broadview

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Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

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Army News

Driver Sentenced in Crash that Killed Lewis-McChord Soldier, a Father of 4

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Vietnam veterans of Bravo Company, 2nd Battalion, 8th Infantry Regiment, 4th Infantry Division, stand with Army Maj. Gen. John W. Weidner, chief of staff for U.S. Strategic Command, Col. Robert Newbauer, commander of the Army Corps of Engineers Omaha District, American Legion Post 1 Commander Lennie Roth and others after a ceremony Sept. 18 at American Legion Post 1 in Omaha, Nebraska. Fourteen veterans of Bravo Company were honored for acts of valor and meritorious service in Vietnam more than 50 years ago. (U.S. Army Corps of Engineers photo by Delanie Stafford)

Bravo Company Vietnam Veterans Honored with Long-Overdue Bronze Stars

While it took more than five decades, 14 veterans of Bravo Company, 2nd Battalion, 8th Infantry, 4th Infantry Division, were...

Navy News

Trump USS George H.W. Bush aircraft carrier

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The president spoke on a pier in between two towering Navy vessels, an aircraft carrier and an amphibious assault ship.

Rear Adm. Gregory Huffman, commander, Naval Education and Training Command (NETC), delivers remarks during NETC’s change of command ceremony at the National Naval Aviation Museum onboard Naval Air Station Pensacola, Florida, June 18, 2025. The museum recently opened an exhibit honoring Vietnam prisoners of war. (United States Navy photo by Mass Communication Specialist 1st Class Zachary Melvin)

National Naval Aviation Museum Honors Vietnam POWs with Emotional Exhibit

A new exhibit at the National Naval Aviation Museum in Pensacola, Florida, is giving attendees a rare glimpse into life for...

Air Force News

Veterans, Who Saw One of Their Own Arrested by ICE and Charged, Say Feds Are Undermining Democracy

Days after a 70-year-old Air Force veteran was among five people charged while protesting outside a suburban U.S. Immigration...

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Space Force News

U.S. Air Force U.S. Air Force Tech. Sgt. Rachel Harmon and Master Sgt. Tom Anderson, weapons loaders assigned to the 174th Attack Wing, checks an inert GBU 12 laser guided missile on an MQ-9 Reaper at Springfield-Beckley Air National Guard Base in Springfield, Ohio.

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A painting of a Defense Support Program satellite from the Air Force Art collection. DSP provides a variety of national security capabilities. Its flagship mission of launch detection was made famous during the Cold War. (U.S. Air Force image)

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Marine Corps News

U.S. Marine Corps Lance Cpl. Nosikahhokli Melendez, a fire support Marine with 5th Air Naval Gunfire Liaison Company, III Marine Expeditionary Force Information Group, prepares to depart on a MV-22 Osprey, attached to Marine Medium Tiltrotor Squadron (VMM) 265, Marine Aircraft Group 36, 1st Marine Aircraft Wing, during exercise Keen Sword 25 (U.S. Marine Corps photo by Gunnery Sgt. Manuel A. Serrano)

Marines' AI Edge with Project Dynamis

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Retired Marine Aviator Amy McGrath Launches Comeback Bid in Seeking the Seat of Retiring Sen. Mitch McConnell

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Coast Guard News

Lt. Cmdr. Brendan Harris receives new shoulder boards from his children during a promotion ceremony June 21, 2018, at the Federal Law Enforcement Training in Charleston, South Carolina. (U.S. Coast Guard/Ryan Dickinson)

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The U.S. Coast Guard’s Motor Lifeboat CG-36538 was restored by dozens of volunteers after more than 8 years of hard work.

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