Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Air Force/Airman 1st Class Jasmine M. Barnes)

Upskilling: What Veterans in the Civilian World Need to Know

A career in the civilian sector can be filled with mysteries, uncertainties, surprises and thrills.

Tips for Using an Applicant Tracking System

A recruiter for a global finance firm advises these five tips for veteran job candidates applying through an applicant...

4 Potential First Post-Military Job Faux Pas and How to Avoid Them

While you're busy learning where the coffee machine is, how to submit expense reports and what to wear in a Zoom meeting, it...

The Ingredients for a Powerful Online Profile

Your social networking profiles should reflect your experience, interests, career goals and authentic self.

Veterans’ Self-Perception: Do They See Themselves the Way Others Do?

What if I told you that the way others see you directly influences whether they want to hire you? Would you believe me?

The holidays are not just a time for great food. It also is an opportunity to build your job network.

Making Small Talk at Holiday Events

Here are some tips to successfully navigate small talk at holiday events for veterans looking to network.

Make 2017 the Year to Get Your Career in Gear

Many people refresh their goals and resolutions to attack the new year with revised plans, dreams and hopes.

(U.S. Air Force/Staff Sgt. Christina Russo)

10 Dress-to-Impress Tips for Veterans in the Civilian Workplace

In the military, choosing what to wear to work every day was less stressful: You’re issued uniforms and told for what purpose...

Job Seekers: Your Reputation Matters to Employers

Employers care about your brand and what other people say about you: How do they see you as valuable?

Job Seekers: Pay Attention to How You Use Email

Professionalism when communicating via email should always follow certain guidelines to be received as polished, focused and...

Job Seekers: Do You Know What Potential Employers Need?

An important part of personal branding is identifying the needs of your target audience. As you seek to position yourself as...

The networking begins at the North Carolina National Guard's Education and Employment Center two-day Job Readiness Workshop and Hiring Event at NCNG headquarters in Raleigh, N.C.

Job Seekers: Broaden Your View of What Companies Can Offer

In your civilian career, you might find yourself making lateral moves, or even moving backward, to advance your livelihood.

(Photo by David Davies at www.flickr.com/photos/davies/)

Job Seekers: Be Persistent, but Don’t Cross the Line

While job seekers should show passion for a potential job, there is a fine line between being persistent … and stalking.

What you post online can have consequences and impact beyond your intention.

Job Seekers: Be Careful Posting about Politics Online

More and more, recruiters and hiring managers are viewing job candidates' online profiles.

Job Seekers: Are You Asking for More Than You're Giving?

As a job seeker, it's not uncommon for your focus to be all about you when you get ready to transition out of military...

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