Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Army/Sgt. 1st Class Gary A. Witte)

What to Do When Your Hard Work Goes Unnoticed

While your work in the military was not about seeking credit or recognition, giving away too much of your contribution in the...

(U.S. Air Force/Senior Airman Ivy Thomas)

How to Lead if You Don't Want to Be the Boss

Online and in person, the old narrative that authority creates leadership is outdated, and today, you can lead without having...

Rick Vaughn (Charlie Sheen) gets what he thinks is a pink slip in the 1989 film "Major League." (Paramount Pictures)

Questions to Ask if You Get Fired – and Who to Ask

Before you jump on the online job boards and start flooding the market with your resume, here are some questions to ask and...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

(U.S. Navy/Petty Officer 1st Class Spencer Fling)

Your New Year’s Goal: Focus on Personal Brand

Wherever you are in your military separation plans, now is the time to turn your attention to how your personal brand will...

Your Personal and Professional Brands: Which Matters More?

Your personal brand is your persona: it’s how you communicate to those around you who you are, what you care about and what...

(U.S. Navy/Mass Communication Specialist 1st Class Jeanette M. Mullinax)

What to Do When You Drop the Networking Ball

There's a "dance" to networking that's understood by most civilians, and frequently not explained to transitioning service...

Retired U.S. Air Force Chief Master Sgt. Anthony Brinkley, On the Brink CEO and life coach, gives a presentation during the 22nd Air Refueling Wing’s Warrior Heart Resiliency Day in 2019. (U.S. Air Force/Staff Sgt. Tryphena Mayhugh)

5 Common but Important Questions for Anyone Who Wants to Be an Executive Coach

Today, it seems there are as many different types of coaches as there are individuals in the workplace.

4 Tips for Explaining a Gap in Your Resume

Since the COVID-19 pandemic, it seems employers are becoming more tolerant and understanding of how frequently life can get...

How to Avoid Displaying Desperation in a Job Interview

When you need a job to sustain yourself and your family, a sense of urgency and even "desperation" can come across.

The Pitfalls of Talking About Politics at Work and How to Avoid Them

In our highly charged political climate, with major elections happening globally, the topic of politics is a risky one to...

(U.S. Air Force/Airman 1st Class Joseph Bartoszek)

How and When to Use a Template for Workplace Communications

A template is a pre-formatted paragraph or series of paragraphs that can simplify repetitive communication and ensure message...

How to Accept a Compliment: 3 Do’s and Don'ts

Someone pays us a compliment and we deflect or minimize the kind words, as if doing so will make us seem humble or at least...

The Pros and Cons of Similar and Diverse Professional Networks

It might boil down to how you want to be perceived as a professional.

Person viewing LinkedIn on a mobile phone

The Pros and Cons of Being an ‘Open Networker’ on LinkedIn

Learning the culture of a social medium such as LinkedIn can have real-world consequence. Here's what to know.

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Most Popular Military News

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Before January 10, 2025 this display of pregame patriotism was actually against Defense Department policy. (U.S. Marine Corps/ Sgt. Lillian Stephens)

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Army Secretary Christine Wormuth at Fort Jackson

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Latest Military Videos

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Investigations and Features

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

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A patch in the home of retired missileer Paul Hunke

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Army News

Veterans Affairs signage. (Dreamstime/TNS)

Veteran’s Ex-Wife Tried Hiding Divorce After He Died to Steal His VA Benefits, Feds Say

A U.S. Army veteran’s ex-wife insisted she was his surviving spouse after he died so she could steal his military benefits...

Bob Uecker greets the crowd at Miller Park stadium in Milwaukee before a game between the Milwaukee Brewers and Arizona Diamondbacks in October 2011. (Department of Defense/Courtesy of Steve Paluch)

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Navy News

This is a locator map for Yemen with its capital, Sanaa.

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Signage is seen at the CNN Center in Atlanta

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The jury awarded Zachary Young $5 million in damages and is now being asked to determine whether CNN must pay additional...

Air Force News

Dr. Troy E. Meink, principal deputy director of the National Reconnaissance Office

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The Quadrenial Review of Military Compensation was unveiled and reported that "the department's compensation package is...

Space Force News

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Secretary of the Air Force Frank Kendall presents the keynote address

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Marine Corps News

Gen. Eric M. Smith departs an UH-Y at Marine Corps Base Camp Schwab on Okinawa

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