Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

For when you risk making a joke on the first day.

3 Good Options to Fix a Bad First Impression on Your New Job

We perceive people and form opinions about who they are and what they stand for, based on our interactions and experiences...

Approach Your Job Search Like a Gambler Weighing the Odds

The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

What Being 'Quiet Fired' Means and What to Do About It

While not technically illegal, quiet firing is distasteful, emotionally manipulative and can tarnish a company’s reputation...

How to Build Trust into Your Network

Having a vibrant and deep network of contacts who know you, understand what you offer and see you as credible is critical to...

Pause Before Panic: How to Handle Unexpected Messages

When given a message that’s confusing, ambiguous or unexpected, most of us seem to immediately imagine doom and gloom.

Show, Don't Tell: What It Means to Live Our Promises

Mistrust is one of the most toxic and unhealthy environments in which to thrive, personally and professionally.

9 Important Do's and Don’ts to Remember When Getting Fired from Your Job

No one enjoys being dismissed from their work, fired. Yet how you handle yourself in those first hours and days can say a lot...

The Importance of Verbalizing Appreciation: How and When to Say ‘Thanks’

When life gets busy, times are uncertain and stress is the norm, the last thing that might be on your mind is thanking or...

5 Tips for Thinking Quickly on Your Feet During Important Meetings

We all know that person: In a meeting or important conversation, when they get called upon to share their view or...

3 Ways Private-Sector Leadership Looks Different in Today’s Workforce

Gone are the days of command and control, “because I said so” leadership and punishing disobedience with a slap of the ruler.

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

(U.S. Army/Sgt. 1st Class Gary A. Witte)

What to Do When Your Hard Work Goes Unnoticed

While your work in the military was not about seeking credit or recognition, giving away too much of your contribution in the...

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Most Popular Military News

1st Lt. Mark Bashaw looks on during a change of command ceremony

Trump Pardons Former Army Officer Convicted of Disobeying COVID-19 Safety Rules

President Trump pardoned a former junior Army officer who was found guilty in a 2022 court-martial of violating orders to...

Illustration by Hrisanthi Pickett of The War Horse

He Was a Sailor. I, a Marine. Our Romance Was Forbidden by Regulation.

I was the new “WM”—Woman Marine—on deck, and I felt the weight of all eyes watching me for every right or wrong move I made...

The Van Daryl War Truck is breathing new life into reclaimed Vietnam-era military Jeeps.

American Military Jeeps Are Rising from the Ashes in Vietnam

A company called Van Daryl is rebuilding the Jeeps the American military left behind in Vietnam, and you’ll hardly recognize...

U.S. Army soldier sets up a FGM-148 Javelin missile

Pentagon Weighs Bigger Army as Service Sees Early Recruiting Success

As of Monday, the Army had brought in 59,875 new active-duty enlisted soldiers with a total goal of 61,000 for fiscal 2025...

The flag of the U.S. Space Command is unfurled at the White House

Space Command Headquarters in Colorado 'Not Sustainable' Without New Construction, GAO Finds

The political fight over Space Command's future in either Alabama or Colorado has been a partisan tug-of-war for more than...

Movers load a service member’s household goods into a moving truck at a residence

Services Ordered to Cut PCS Moves by 50% over Next 5 Years

The services are tasked with cuts that amount to an initial 10% of the $5 billion PCS budget in 2027 and that increase...

Latest Military Videos

'The Terminal List: Dark Wolf' Trailer Teaser

'The Terminal List: Dark Wolf' is an upcoming prequel series that is based on author Jack Carrr's bestselling series...

TFR 238 - Saving Your Nostalgic History While Serving with Jeff Nichols

Jeff Nichols and Stew Smith created a fun podcast with this topic and share many of there keepsakes from...

General Discharge Recon Training-Rucking Package

Recon rucking package from General Discharge box opening video. Check it out. I give this one five stars.

It is On YOU to Get Through Training

Are you preparing for the rigorous demands of military special operations or law enforcement SWAT training?

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

Actress Loretta Swit arrives at the 3rd Annual Television Academy Honors

Loretta Swit, Emmy-Winner Who Played Houlihan on Pioneering TV Series 'M.A.S.H.,' Has Died at 87

Loretta Swit, who won two Emmy Awards playing Major Margaret Houlihan on the pioneering hit TV series “M.A.S

Nightclub where an immigration raid occurred in Colorado Springs, Colo.

Fort Carson Soldier Pleads Not Guilty to Drug Charges After Nightclub Raid

The Fort Carson soldier arrested for alleged cocaine distribution just days after a large-scale federal raid of a Colorado...

Navy News

Secretary of the Navy John Phelan in Guam

Navy Orders Forcewide Housing Inspections After Secretary 'Appalled' by Guam Barracks Conditions

Navy Secretary Phelan visited Guam earlier this month and was "appalled" after seeing the conditions of an Air Force barracks...

He Was a Sailor. I, a Marine. Our Romance Was Forbidden by Regulation.

I was the new “WM”—Woman Marine—on deck, and I felt the weight of all eyes watching me for every right or wrong move I made...

Air Force News

A Whiteman Inn accounting technician takes a phone call from a customer

Air Force Wants Private Company to Take Over its On-Base Hotels

The Department of the Air Force, which includes the Space Force, will start accepting requests for proposals this summer...

SpaceX Falcon 9 rocket launches from Kennedy Space Center

SpaceX Scoops Up Another National Security Launch While ULA Faces Scrutiny

United Launch Alliance’s years-long delays with its new Vulcan rocket have flipped the script for national security missions...

Space Force News

Air Force Wants Private Company to Take Over its On-Base Hotels

The Department of the Air Force, which includes the Space Force, will start accepting requests for proposals this summer...

SpaceX Scoops Up Another National Security Launch While ULA Faces Scrutiny

United Launch Alliance’s years-long delays with its new Vulcan rocket have flipped the script for national security missions...

Marine Corps News

U.S. Marine Corps Maj. Zachary Ybarra performs aerial maneuvers during an airshow demonstration practice at Marine Corps Air Station Beaufort, South Carolina.

2 Elite Marine Corps Pilots Reveal What It's Like to Fly a F-35B Fighter Jet

In his role as a pilot with the Marine Corps air demonstration team, Maj. Craig Norris flew the F-35B Lightning II at...

He Was a Sailor. I, a Marine. Our Romance Was Forbidden by Regulation.

I was the new “WM”—Woman Marine—on deck, and I felt the weight of all eyes watching me for every right or wrong move I made...

Coast Guard News

Coast Guard Cutter Waesche approaches the San Francisco Bay Bridge

Coast Guard Fires Commander of Its Largest Operational Base

Garrison commander Capt. David Melton was responsible for logistics, personnel support, facilities and naval engineering, and...

A Virginia woman pleaded guilty Tuesday to killing a man in the Cuyahoga Valley National Park.

Coast Guard Vet Turned Porn Actress Pleads Guilty to Killing Man in Cuyahoga Valley National Park

A Coast Guard veteran who later became an actress in adult films admitted to killing a man in the Cuyahoga Valley National...

Lida Citroën

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