Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

Tips for Interviewing for a Promotion

Unlike your experience in the military, promotions in the private (civilian) sector can be unpredictable.

How You Can Find a Purpose-Driven Job After Leaving the Military

When it comes to the civilian job search, most prior military members focus on location, salary, job responsibilities, growth...

5 Tips to Give a Good Presentation at Work

Unlike a briefing you may have given in the military -- the goal of which may have been simply facts and brevity -- giving a...

Should You Reach Out to Recruiters or Wait to Be Contacted?

If you sit back and wait for recruiters to find you and reach out, you could be overlooked. On the other hand, if you pursue...

(Linda LaBonte Britt/U.S. Air Force photo)

12 Zoom Etiquette Tips for Veteran Job Interviews

Just like an in-person job interview, there are several ways to prepare for a Zoom interview.

How to Ask for Mentorship

Mentorship is a powerful and rich form of support and help in which many professionals engage to grow their skills, network...

(Photo courtesy of Zacqueline Baldwin on Unsplash)

Could More Education Help Secure Your Post-Military Job?

The civilian job market is tight. With all your military experience and skills listed on your resume, it still might not be...

For when you risk making a joke on the first day.

3 Good Options to Fix a Bad First Impression on Your New Job

We perceive people and form opinions about who they are and what they stand for, based on our interactions and experiences...

Approach Your Job Search Like a Gambler Weighing the Odds

The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

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Most Popular Military News

Rep. Michael Lawler, R-N.Y., left, confronts House Minority Leader Hakeem Jeffries, D-N.Y.

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U.S. Sen. Richard Blumenthal (D-Conn.) questions U.S. Attorney General Pam Bondi as she testifies before the Senate Judiciary Committee in the Hart Senate Office Building on Capitol Hill in Washington, D.C.

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At 50, He Survived Marine Boot Camp — Then Fought at Peleliu and Okinawa

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Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

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Latest Military Videos

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Investigations and Features

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Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

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Army News

A photo of a transmittable satellite produced by Gilat DataPath. (Credit: Gilat Satellite Networks Ltd.)

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World War II veteran James Underwood's dog tag. (Submitted photo)

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Navy News

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WAVES pigeon trainers release homing pigeons during training, February 1944. These birds flew messages from Navy blimps hunting German U-boats when radio silence was critical to avoid detection. (U.S. Navy/National Archives)

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The U.S. Navy's use of pigeons began decades before World War II, but the birds found their most critical mission during the...

Air Force News

President Donald Trump speaks during a meeting with Australian Prime Minister Anthony Albanese in the Cabinet Room of the White House in Washington.

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Shield AI's newly unveiled X-BAT autonomous fighter jets. The VTOL drones are designed to fly combat missions alongside crewed aircraft as part of the Air Force's Collaborative Combat Aircraft program. (Shield AI)

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Space Force News

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Marine Corps News

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