Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

U.S. Airmen with the 139th Airlift Wing, Missouri Air National Guard, prepare bags of food and supplies in St. Joseph, Missouri.

Can You Make a Living Working for a Nonprofit?

If you feel a strong desire to continue serving after leaving the military, but fear that working for a charity or nonprofit...

5 Stories Every Veteran Should Be Sharing

Civilian employers value effective storytellers who convey experience in ways that resonate beyond business or military...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

How to Back Out of an Argument in the Workplace

Arguments are never pleasant. Self-control, self-awareness and empathy are proven ways to get yourself out of an argument...

Human resources manager is rejecting a female applicant after a job interview (Shutterstock)

Why You Didn’t Get the Job: Understanding How Companies Hire

In today’s turbulent, unpredictable and frustrating hiring market, job-seekers are seemingly doing everything right and...

Should You Hide Your Tattoos for a Job Interview?

Deciding to reveal elements of personal self-expression in a job interview should be done with intention and forethought. Can...

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

5 Tips for Succeeding Even When You're the Only Veteran in the Room

There you are. You've got your first post-military job. You're excited, ready and anxious to dive in. You know there will be...

Should You Place the ‘Open to Work’ Banner on Your LinkedIn Profile Photo?

Is it a good idea to add the “Open to Work” banner to your LinkedIn profile photo? Does it help you get found and seen by...

Four people in civilian clothes in an office.

5 Steps to Start Your Civilian Networking Strategy

Your network will grow over time and prove to be one of the most valuable assets of your career.

A Marine pictured with a little girl holding artwork.

After Military Separation, How to Truly Achieve Work-Life Balance

Over the 16 years I’ve worked in the military transition space, service members and military spouses have consistently...

A uniformed soldier's arm rests on a notepad.

How AI Can Help You Write a Cover Letter

Here are some tips to ensure your cover letter hits the mark using AI to assist.

An airman in a darkened room looks at a computer.

The Reality of Getting Ghosted During the Job Search

Ghosting is a big problem for job candidates today, and at a time when your confidence and enthusiasm might be particularly...

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

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