Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

A uniformed soldier's arm rests on a notepad.

How AI Can Help You Write a Cover Letter

Here are some tips to ensure your cover letter hits the mark using AI to assist.

An airman in a darkened room looks at a computer.

The Reality of Getting Ghosted During the Job Search

Ghosting is a big problem for job candidates today, and at a time when your confidence and enthusiasm might be particularly...

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

Is That Job Posting Real? 10 Ways to Spot a Scam

As more people seek remote, work-from-home jobs, the chances of being scammed by an illegitimate posting have increased. Here...

Email or DM? How to Communicate Clearly and Confidently in Online Job Networking

As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

A job fair attendee acknowledges the camera.

Veteran Job Seekers: Are You Approachable, and Does It Matter?

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

A National Guard members talks to two people at a job fair.

How to Navigate Civilian Coworkers’ Ignorance About Your Military Service

By definition, ignorance means a lack of knowledge, information or education. It can refer to a general lack of knowledge or...

Members of the D.C. Army National Guard’s Recruiting and Retention Battalion and D.C. Air National Guard’s Recruiting Flight join Amazon for a Joint Career Fair at the D.C. Armory, April 26, 2025. (Master Sgt. Arthur M. Wright/Air National Guard)

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Air Force members in hard hats tour a construction site.

Veterans: The Time Might Be Right for a Job in the Energy Sector

A new report highlights how valuable military training and experience are to the energy sector along with the importance for...

Three windows open in a virtual meeting.

Strategies for a Virtual Panel Interview: How to Prepare and How to Act

Instead of panicking, use the opportunity for a panel interview to position yourself as a viable and desirable candidate.

A solider talks to a police recruiter at a job fair.

Should You Accept the First Job Offer? Ask Yourself These 10 Questions

In the frenzy and frustration of a post-military job search, any viable job offer is often grabbed up. But before you click...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

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Most Popular Military News

2026 Military Pay Charts

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How Veterans at Grey Bull Rescue Are Bringing Americans Home From the World’s Most Dangerous Places

When Americans become trapped in some of the world’s most dangerous places—inside active war zones, under collapsing...

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Veteran Writer Says FBI Visit Followed Her Criticism of Student Veterans of America

Marine veteran writer Elizabeth Hartman says FBI visited her after she criticized Student Veterans of America leadership...

British Regimental Sgt. Maj. Mark Bethell, Forward Land Forces, Battle Group regimental sergeant major, Royal Tank Regiment, takes command of his formation during a joint ceremony with the French, British and Estonian Soldiers, Nov. 20, 2025, on Camp Tapa, Estonia. This ceremony was for the British Royal Tank Regiment to celebrate Cambrai Day, a holiday celebrating the Battle of Cambrai during the first world war. It was significant because it was the first ever large-scale use of tanks in warfare. (U.S. Army photo by Spc. Nathan Morse)

In UK, Veterans Age 65 Told to Prepare for War

As the UK readies for possible military conflict, low numbers in the Armed Forces are pushing the British government to bring...

Boeing B-52G in flight, similar to the one involved in the nuclear incident in Greenland in 1968. (Wikimedia Commons)

How a B-52 Crash in Greenland Became One of the Cold War's Worst Nuclear Accidents

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Latest Military Videos

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A review of Donald Trump’s first year of his second term.

Trump's ICE Force Is Sweeping America

Trump's ICE force is sweeping America. Billions in his tax and spending cuts bill are paying for it.

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Danish veterans of US wars feel betrayed by Trump's threats against Greenland.

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

"Woody" Woodhouse laughs showing a photo from his World War II days at his birthday celebration on Wednesday. (Submitted photo)

One of the Last Tuskegee Airmen Celebrates 99th Birthday

Brigadier Gen. Enoch "Woody" Woodhouse, one of the last surviving heroes of the Tuskegee Airmen in World War II, celebrated a...

The Army's 1st Cavalry Division Honor Guard from Fort Hood, Texas stands during a Veterans Day ceremony at the World War II Memorial in Washington, Thursday, Nov. 11, 2021, hosted by The Friends of the National World War II Memorial and the National Park Service to pay tribute to those who served in WWII and the over 400,000 servicemen who were killed. (AP Photo/Andrew Harnik)

Rape Victim at Fort Hood Files $10M Legal Complaint Against US Army

"We would definitely consider the sexual violence crisis and the Army at large, but especially at Fort Hood, to be an...

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Air Force News

Pentagon Brushes Off Request to Understand How Wind Turbines Threaten National Security

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An artist rendering of the proposed Vietnam Veterans' Memorial in Myrtle Beach, South Carolina. (Photo from Terry Massey/The Post & Courier)

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Space Force News

President Donald Trump holds top a signed executive order as Defense Secretary Pete Hegseth watches in the Oval Office of the White House, Friday, Sept. 5, 2025, in Washington. (AP Photo/Alex Brandon)

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Trump’s 2025 executive actions reshape how the current administration defines national security.

A painting of a Defense Support Program satellite from the Air Force Art collection. DSP provides a variety of national security capabilities. Its flagship mission of launch detection was made famous during the Cold War. (U.S. Air Force image)

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The growing congestion of Earth orbit has raised risks to satellites, space stations, and long-term space sustainability. The...

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A military working dog and handler, alongside Naval Criminal Investigative Service (NCIS) agents and Commander, Fleet Activities Yokosuka (CFAY)Security personnel, conduct a routine K-9 sweep at postal distribution facility. (U.S. Navy photo by Sheryl Sullivan)

Two Marines Were Murdered in 1980. New Evidence Could Open the Cold Case.

An NCIS spokesperson told Military.com that a 45-year-old cold case involving murdered Marines is still being investigated...

U.S. Marine Corps Cpl. Grant Morris, a digital wideband systems maintainer with 2nd Intelligence Battalion, II Marine Expeditionary Force Information Group, II MEF, works on the hand-held radio test set at Marine Corps Base Camp Lejeune, North Carolina, Sept. 4, 2025 (U.S. Marine Corps photo by Lance Corporal Brady Hathaway)

Marines Revolutionize Readiness at Innovation Campus

Marines at the II MEF Innovation Campus are revolutionizing combat readiness with additive manufacturing. 2nd MLG troops 3D...

Coast Guard News

A U.S. Coast Guardsman, a member of Port Security Unit (PSU) 308, mans a Browning M2HB heavy machine gun while on patrol near South Padre Island, Texas, Nov. 2, 2025. PSU 308 was deployed to South Padre Island in support of Operation River Wall, the Coast Guard’s response to increased drug and human trafficking along the Rio Grande River. (U.S. Coast Guard photo by Petty Officer 3rd Class Cheyenne Basurto)

Station South Padre Island Receives Record $200M Facelift From Coast Guard

Multi-million-dollar renovations near the U.S.-Mexico border will deter illegal migrants in southern Texas, officials said.

Adm. Kevin Lunday was sworn in Thursday as the 28th commandant of the United States Coast Guard. (US Coast Guard)

New US Coast Guard Commandant Kevin Lunday Sworn In: 'Nation Will Prevail'

“I am honored to assume command of the United States Coast Guard,” Adm. Kevin Lunday told Military.com prior to becoming the...