Lida Citroen

The author of "Success After Service: How to Take Control of Your Job Search and Career After Military Duty” (2020) and "Your Next Mission: A personal branding guide for the military-to-civilian transition" (2014), Lida Citroën is a keynote speaker and presenter, executive coach, popular TEDx speaker and instructor of multiple courses on LinkedIn Learning. She regularly presents workshops on personal branding, executive presence, leadership communication and reputation risk management.

A contributing writer for Military.com, Lida is a passionate supporter of the military, volunteering her time to help veterans transition to civilian careers and assist employers who seek to hire military talent. She regularly speaks at conferences, corporate meetings and events focused on military transition.

Latest Articles

7 Professional Tips for Getting Started on Social Media

Keeping up with trends, algorithms and online contacts can seem like a second job and very distracting at a minimum.

(U.S. Marine Corps/Cpl. Karis Mattingly)

How to Bring Your A-Game, Even When You're Not Feeling It

In a supportive team environment, when we see someone showing up less happy and upbeat than their normal self, it can be...

(U.S. Army Corps of Engineers/Michael Sauret)

20 Questions for Deciding Whether to Take the Job

Your application was submitted, the interviews are over and you just got the formal, written job offer. Before you accept...

(U.S. Marine Corps/Cpl. Brian R. Domzalski)

Conflict in the Workplace: Do You Negotiate or Debate?

It might be argued that conflict is inevitable, so when it arises, it matters how we arrive at solutions.

(U.S. Air Force/Airman 1st Class Tabatha Chapman)

5 Secrets to Building Influence in Your Post-Military Career

In the civilian sector, your ability to build influence will drive how, when and if others will believe in you, follow you...

(U.S. Marine Corps/Lance Cpl. Jack Chen)

4 Crucial Steps to Evaluating Risk in Your Post-Military Career

Moving from a military to civilian culture is fraught with uncertainty, challenge and tremendous opportunity.

How to Shed Your Military 'Tapes' in Your Civilian Career

As adults, it's important to know what "tapes" or messages you picked up as a young person that aren't serving you anymore.

(U.S. Air National Guard/Mr. Ryan White)

How to Research a Potential Employer Even Before Sending a Resume

Before you send off your resume and before you schedule an interview as a job candidate, you should first research the...

'Managing Up': What It Is and How to Make It Work in the Corporate World

Managing up is a technique whereby you help your boss become successful and in turn increase your value to the company.

What you post online can have consequences and impact beyond your intention.

6 Ways to Use Social Media to Attract Employers

If you're near your separation date, you're likely hearing a lot about using social media to get the attention of potential...

(U.S. Air Force/Senior Airman Lauren Cobin)

What Is Authenticity and How Authentic Should You Be in a Job Interview?

How you present yourself, your appearance, voice and warmth can tell a person if they believe they’ll enjoy the interview or...

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

Case at U.S. Naval Academy that housed items commemorating female Jewish graduates.

Naval Academy Staff Removed Display on Female Jewish Graduates for Hegseth Visit

The U.S. Naval Academy has confirmed that officials there removed items commemorating female Jewish graduates from a historic...

President Jimmy Carter awards the Medal of Honor to Army Lt. Col. Matt Urban. (Jimmy Carter Presidential Library)

'The Greatest Soldier in American History' Took a Tank Round to the Leg and Kept Fighting

The only reason Matt Urban didn't receive the Medal of Honor for single-handedly breaking an entire battalion through France...

Author Mark Miller, center. (Photo courtesy of Mark Miller)

My Black Roommate Opened My Eyes to an Air Force I Didn’t Know Existed

I realized I had been sheltered from much of the world's ugliness and was more than a little naive. I thought the problems I...

Rescue dogs assist in recovery efforts of missing U.S. soldier in Lithuania

4 US Soldiers Who Died in Lithuania Swamp When Their Vehicle Sank Are Identified

The recovery operation for the bodies and the M88 was an intricate and arduous weeklong process, enlisting the expertise of...

Mel Brooks served as a corporal in the United States Army during World War II.

How Comic Legend Mel Brooks Defused Land Mines During World War II

Brooks participated in the Battle of the Bulge -- Germany's final major offensive on the Western Front -- but to his...

U.S. Marines during Operation Clean Sweep at Camp Pendleton

Marines, Sailors on West Coast Expand Do-It-Yourself Barracks Repair Program

Marines and sailors on the West Coast are expanding efforts to fix chronic barracks issues such as leaky sinks, drywall holes...

Latest Military Videos

Former Pentagon Spokesperson Speaks Out About Leaked War Plans

President Donald Trump is downplaying the texting of attack plans to a group chat that included a journalist as...

Trump Defends Waltz After Signal Leak, Slams Journalist Involved as a 'Sleazebag'

President Donald Trump is defending his national security adviser, Michael Waltz, and top administration officials are downplaying a security...

Senate Democrats Clash With Trump's Intelligence Officials Over War Plans Group Chat

Senate Democrats are calling for further investigations and possible resignations following news that top national security officials texted military...

Journalist Says He Was Added in Group Chat in Secure App Among Trump Officials Regarding War Plans

Top national security officials for President Donald Trump, including his defense secretary, texted war plans for upcoming military strikes...

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

Live fire exercise at Super Garuda Shield 2024 in Indonesia

Army Planners Are Weighing Force Reductions of Up to 90,000 Active-Duty Soldiers

The Army is quietly considering a sweeping reduction of up to 90,000 active-duty troops, a move that underscores mounting...

Pentagon Hiring Freeze Hits Army, Space Force Base Day Care Centers in Colorado

Day care centers at Peterson Space Force Base and Fort Carson in Colorado are disenrolling some families and pausing...

Navy News

U.S. Marine Corps Capt. Courtney R. Lawrence, directs "The Commandant's Own" Drum & Bugle Corps during a groundbreaking ceremony for the new Tun Tavern, in Philadelphia, Pennsylvania, Nov. 10, 2024. (U.S. Marine Corps/Sgt. Jacquilyn Davis)

How to Join the Navy and Marines in Celebrating Their 250th Birthdays in Philadelphia

The year 2025 marks the 250th birthday for both branches of the U.S. military and Philadelphia -- the birthplace of each --...

Naval Academy Staff Removed Display on Female Jewish Graduates for Hegseth Visit

The U.S. Naval Academy has confirmed that officials there removed items commemorating female Jewish graduates from a historic...

Air Force News

Col. Joseph Coughlin receives a Legion of Merit Medal

Commander of Air Force Weather Wing Fired After Legal Troubles Earlier This Year

Col. Joseph Coughlin, commander of the 557th Weather Wing at Offutt, was removed from his position Tuesday "due to a loss of...

U.S. Air Force airman conducts pre-flight inspections at Hurlburt Field, Fla.

Air Force Brings Back Flight Restrictions on Pregnant Crew Members in Policy Reversal

The Air Force is rolling back policies that would allow pregnant aircrew members to fly early in their pregnancy and are...

Space Force News

Pentagon Hiring Freeze Hits Army, Space Force Base Day Care Centers in Colorado

Day care centers at Peterson Space Force Base and Fort Carson in Colorado are disenrolling some families and pausing...

Military Working Dog Ember at the west gate at Peterson Space Force Base

Happiest Dog I’ve Ever Met: Ember Retires After 8 Years of Service at Peterson Space Force Base

Ember, a military working dog with Space Base Delta 1, retired on Tuesday after more than eight years of service. About 50...

Marine Corps News

How to Join the Navy and Marines in Celebrating Their 250th Birthdays in Philadelphia

The year 2025 marks the 250th birthday for both branches of the U.S. military and Philadelphia -- the birthplace of each --...

Sgt. Robert O’Malley was the first U.S. Marine Corps recipient of the Medal of Honor in the Vietnam War.

Medal of Honor Recipient Moves into the Tuskegee Airmen Texas State Veterans Home

On Wednesday afternoon, led by police escort, Robert O'Malley became the first resident of Tuskegee Airmen Texas State...

Coast Guard News

The National Medal of Honor Museum in Arlington, Texas, opens to the public on March 25, 2025. (National Medal of Honor Museum)

5 Powerful Artifacts in the New National Medal of Honor Museum

The new National Medal of Honor Museum is set to officially open to the public on March 25, 2025, in Arlington, Texas.

Marines with Marine Forces Special Operations Command push a zodiac into the water during the Gung Ho portion of Raider Week at Camp Lejeune, N.C.

The Age Ranges for Joining US Military Special Operations Programs

You have many options that may or may not require an age waiver. It's time to get to work on that dream job.