Lida Citroen

The author of "Success After Service: How to Take Control of Your Job Search and Career After Military Duty” (2020) and "Your Next Mission: A personal branding guide for the military-to-civilian transition" (2014), Lida Citroën is a keynote speaker and presenter, executive coach, popular TEDx speaker and instructor of multiple courses on LinkedIn Learning. She regularly presents workshops on personal branding, executive presence, leadership communication and reputation risk management.

A contributing writer for Military.com, Lida is a passionate supporter of the military, volunteering her time to help veterans transition to civilian careers and assist employers who seek to hire military talent. She regularly speaks at conferences, corporate meetings and events focused on military transition.

Latest Articles

Should You Look for a Job While You’re Still Employed?

Maybe you’ve heard whispers at the office that layoffs are coming. Perhaps your last performance review was less than stellar...

How Do I Earn Back My Boss’ Trust?

Generative AI, or artificial intelligence, is so helpful in many ways, and tricky in others.

A representative from Comcast NBCUniversal, speaks with Senior Master Sgt. Christopher Perez at the Hiring Our Heroes Career Summit on Joint Base Lewis-McChord. (U.S. Army/Staff Sgt. Keaton Habeck)

How to Tell if Your Company Truly Cares About Employing Veterans

There are ways to evaluate the strength of a company's commitment to hiring military talent, and whether your goals and...

7 Professional Tips for Getting Started on Social Media

Keeping up with trends, algorithms and online contacts can seem like a second job and very distracting at a minimum.

(U.S. Marine Corps/Cpl. Karis Mattingly)

How to Bring Your A-Game, Even When You're Not Feeling It

In a supportive team environment, when we see someone showing up less happy and upbeat than their normal self, it can be...

(U.S. Army Corps of Engineers/Michael Sauret)

20 Questions for Deciding Whether to Take the Job

Your application was submitted, the interviews are over and you just got the formal, written job offer. Before you accept...

(U.S. Marine Corps/Cpl. Brian R. Domzalski)

Conflict in the Workplace: Do You Negotiate or Debate?

It might be argued that conflict is inevitable, so when it arises, it matters how we arrive at solutions.

(U.S. Air Force/Airman 1st Class Tabatha Chapman)

5 Secrets to Building Influence in Your Post-Military Career

In the civilian sector, your ability to build influence will drive how, when and if others will believe in you, follow you...

(U.S. Marine Corps/Lance Cpl. Jack Chen)

4 Crucial Steps to Evaluating Risk in Your Post-Military Career

Moving from a military to civilian culture is fraught with uncertainty, challenge and tremendous opportunity.

How to Shed Your Military 'Tapes' in Your Civilian Career

As adults, it's important to know what "tapes" or messages you picked up as a young person that aren't serving you anymore.

(U.S. Air National Guard/Mr. Ryan White)

How to Research a Potential Employer Even Before Sending a Resume

Before you send off your resume and before you schedule an interview as a job candidate, you should first research the...

'Managing Up': What It Is and How to Make It Work in the Corporate World

Managing up is a technique whereby you help your boss become successful and in turn increase your value to the company.

What you post online can have consequences and impact beyond your intention.

6 Ways to Use Social Media to Attract Employers

If you're near your separation date, you're likely hearing a lot about using social media to get the attention of potential...

(U.S. Air Force/Senior Airman Lauren Cobin)

What Is Authenticity and How Authentic Should You Be in a Job Interview?

How you present yourself, your appearance, voice and warmth can tell a person if they believe they’ll enjoy the interview or...

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Air Force swearing-in ceremony in Times Square, New York

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