Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Human resources manager is rejecting a female applicant after a job interview (Shutterstock)

Why You Didn’t Get the Job: Understanding How Companies Hire

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Four people in civilian clothes in an office.

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Your network will grow over time and prove to be one of the most valuable assets of your career.

A Marine pictured with a little girl holding artwork.

After Military Separation, How to Truly Achieve Work-Life Balance

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A uniformed soldier's arm rests on a notepad.

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An airman in a darkened room looks at a computer.

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U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

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As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

A job fair attendee acknowledges the camera.

Veteran Job Seekers: Are You Approachable, and Does It Matter?

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

A National Guard members talks to two people at a job fair.

How to Navigate Civilian Coworkers’ Ignorance About Your Military Service

By definition, ignorance means a lack of knowledge, information or education. It can refer to a general lack of knowledge or...

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The M111 Offensive Hand Grenade, left, and its training variant, the M112, right. The Army cleared the M111 for full material release March 10, the first new lethal hand grenade to enter service since 1968. (U.S. Army Photo)

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