Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

iceberg with soft skills labeled above the water line hard skills below the water line

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Why Approachability Matters for Veterans

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

Email or DM? How to Communicate Clearly and Confidently in Online Job Networking

As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

Is That Job Posting Real? 10 Ways to Spot a Scam

As more people seek remote, work-from-home jobs, the chances of being scammed by an illegitimate posting have increased. Here...

5 Steps to Start Your Civilian Networking Strategy

Your network will grow over time and prove to be one of the most valuable assets of your career.

Why People-Pleasing Can Undermine Your Leadership Credibility

As you transition from the military to your civilian career, overly focusing on pleasing others can backfire.

U.S. Airmen with the 139th Airlift Wing, Missouri Air National Guard, prepare bags of food and supplies in St. Joseph, Missouri.

Can You Make a Living Working for a Nonprofit?

If you feel a strong desire to continue serving after leaving the military, but fear that working for a charity or nonprofit...

5 Stories Every Veteran Should Be Sharing

Civilian employers value effective storytellers who convey experience in ways that resonate beyond business or military...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

How to Back Out of an Argument in the Workplace

Arguments are never pleasant. Self-control, self-awareness and empathy are proven ways to get yourself out of an argument...

Human resources manager is rejecting a female applicant after a job interview (Shutterstock)

Why You Didn’t Get the Job: Understanding How Companies Hire

In today’s turbulent, unpredictable and frustrating hiring market, job-seekers are seemingly doing everything right and...

Should You Hide Your Tattoos for a Job Interview?

Deciding to reveal elements of personal self-expression in a job interview should be done with intention and forethought. Can...

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

5 Tips for Succeeding Even When You're the Only Veteran in the Room

There you are. You've got your first post-military job. You're excited, ready and anxious to dive in. You know there will be...

Should You Place the ‘Open to Work’ Banner on Your LinkedIn Profile Photo?

Is it a good idea to add the “Open to Work” banner to your LinkedIn profile photo? Does it help you get found and seen by...

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Most Popular Military News

Command Sgt. Maj. John Brown, senior enlisted advisor of the 38th Air Defense Artillery Brigade, provides a rousing speech to the Soldiers of Bravo Battery before departing on a deployment to the United States Central Command area of responsibility on August 19, 2024 at Kadena Air Force Base, Japan. (U.S. Army photos by Capt. Frank Spatt)

Which Americans Will Be Automatically Registered for Military Draft, and When?

Last year's defense bill passed by Congress paved the way for the new automatic registration process.

A VA Clinic Gave Veterans GLP-1s for Weight Loss. A Year Later, Everything Improved

Researchers tracked 201 veterans prescribed semaglutide, the drug sold under the brand names Ozempic and Wegovy. After one...

Marine Corps veteran Al Duran. (Facebook)

WWII Veteran Who Lied About His Age to Serve Takes Honor Flight

Joining the military at 16 to serve in World War II to service in Korea and Vietnam, humble Al Duran has lived quite a life.

A federal class-action lawsuit accuses a company, Trajector, of taking advantage of disabled veterans and their spouses. (Adobe)

Disabled Veterans Charged Up to $20K to File VA Benefits Claims: Lawsuit

The company being sued told Military.com it doesn't charge for VA claims. Plaintiffs disagree, citing purported deceptive...

3 Big Military PCS Changes Are Coming at Once. Here’s What to Know Before 2026 Peak Season

In 2026, three major changes are affecting military household goods moves: a new permanent agency to run the system, the end...

Latest Military Videos

Views Across Southern Lebanon Show Widespread Destruction

Views across southern Lebanon show widespread destruction from Israel's razing of villages.

For NATO, Spring Brings Surge of Interceptions of Russian Planes

For NATO, spring brings surge of interceptions of Russian planes in the Baltic region.

Navy Secretary John Phelan Is Leaving in Latest Departure of a Top Defense Leader

Navy Secretary John Phelan is leaving in latest departure of a top defense leader.

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AP photographer reflects on the legacy of Chernobyl after 4 decades of coverage.

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

Army Maj. Paul Voelke with his sons Andrew, left, and Ben. (Submitted)

Gold Star Family Takes NFL Draft Stage to Announce This Team's First Pick

Andrew and Ben Voelke will realize a lifelong dream and honor their late father, Maj. Paul Voelke, when they get to take the...

A gate is seen at the Bagram Air Base in Afghanistan

US Troops May Sue Military Contractors for Their Injuries, Supreme Court Rules

In a 6-3 decision, the court ruled that neither federal law nor the Constitution shields military contractors if their...

Navy News

'Military Child of the Year' awards wait to be presented to past honorees at an awards gala. (Operation Homefront)

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

Navy Veteran Charged in Series of Atlanta-Area Shootings Dies in Jail

Authorities say a man charged in a string of shootings near Atlanta that left three people dead has died in jail.

Air Force News

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

A U.S. Air Force A-10 Thunderbolt II aircraft flies over the U.S. Central Command area of responsibility during Operation Epic Fury, March 9, 2026. (U.S. Air Force photo)

Air Force Extends A-10 Warthog Through 2030 After Combat Missions in Iran

Air Force Secretary Troy Meink announced that three A-10 squadrons will keep flying through 2030, following the Warthog's...

Space Force News

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

Robbie Robertson, Sedaro CEO and co-founder, presents a live demo to USSF leadership Thursday, Dec. 11, 2025, at Spacepower Conference in Orlando, FL. (Photo courtesy of SFA)

National Spacepower Center: Advancing US and Allied Spacepower

The Space Force Association launched the National Spacepower Center in Dec. 2025 to connect government, academia and industry...

Marine Corps News

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

U.S. Marines with Special Purpose Marine Air-Ground Task Force - Crisis Response - Central Command, provide assistance at an Evacuation Control Checkpoint (ECC) during an evacuation at Hamid Karzai International Airport, Kabul, Afghanistan, Aug. 21, 2021 (U.S. Marine Corps photo by Staff Sgt. Victor Mancilla)

Abbey Gate Marines Receive Upgraded Valor Awards After Pentagon Review

The Pentagon has upgraded valor awards for Marines who defended Abbey Gate during the 2021 Kabul suicide bombing.

Coast Guard News

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

An HC-130 Hercules airplane crew offloads supplies in Saipan.

Coast Guard Searches for 6 People After Losing Contact with Boat Following Typhoon Sinlaku

A Coast Guard HC-130 Hercules aircraft was launched to search for the six people on board, but it had to return to Guam...

Lida Citroën

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