Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Why People-Pleasing Can Undermine Your Leadership Credibility

As you transition from the military to your civilian career, overly focusing on pleasing others can backfire.

U.S. Airmen with the 139th Airlift Wing, Missouri Air National Guard, prepare bags of food and supplies in St. Joseph, Missouri.

Can You Make a Living Working for a Nonprofit?

If you feel a strong desire to continue serving after leaving the military, but fear that working for a charity or nonprofit...

5 Stories Every Veteran Should Be Sharing

Civilian employers value effective storytellers who convey experience in ways that resonate beyond business or military...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

How to Back Out of an Argument in the Workplace

Arguments are never pleasant. Self-control, self-awareness and empathy are proven ways to get yourself out of an argument...

Human resources manager is rejecting a female applicant after a job interview (Shutterstock)

Why You Didn’t Get the Job: Understanding How Companies Hire

In today’s turbulent, unpredictable and frustrating hiring market, job-seekers are seemingly doing everything right and...

Should You Hide Your Tattoos for a Job Interview?

Deciding to reveal elements of personal self-expression in a job interview should be done with intention and forethought. Can...

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

5 Tips for Succeeding Even When You're the Only Veteran in the Room

There you are. You've got your first post-military job. You're excited, ready and anxious to dive in. You know there will be...

Should You Place the ‘Open to Work’ Banner on Your LinkedIn Profile Photo?

Is it a good idea to add the “Open to Work” banner to your LinkedIn profile photo? Does it help you get found and seen by...

Four people in civilian clothes in an office.

5 Steps to Start Your Civilian Networking Strategy

Your network will grow over time and prove to be one of the most valuable assets of your career.

A Marine pictured with a little girl holding artwork.

After Military Separation, How to Truly Achieve Work-Life Balance

Over the 16 years I’ve worked in the military transition space, service members and military spouses have consistently...

A uniformed soldier's arm rests on a notepad.

How AI Can Help You Write a Cover Letter

Here are some tips to ensure your cover letter hits the mark using AI to assist.

An airman in a darkened room looks at a computer.

The Reality of Getting Ghosted During the Job Search

Ghosting is a big problem for job candidates today, and at a time when your confidence and enthusiasm might be particularly...

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

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Most Popular Military News

A U.S. Air Force F-15E Strike Eagle assigned to the 494th Expeditionary Fighter Squadron lands at a base in the Middle East, Jan. 18, 2026. The F-15's presence enhances combat readiness and promotes regional security and stability. (Courtesy Photo)

The US Military Will Risk Everything for Its Own. Here’s Why

The rescue of downed U.S. airmen in Iran shows why “leave no one behind” still defines the military, and why it matters for...

Bruce Willis in military gear in Tears of the Sun, actor who grew up in a military family. (Photo courtesy of Sony Pictures Releasing)

These Actors Grew Up as Military Children. It Shaped Everything

These 10 actors were raised in military families. Their upbringing didn’t just shape their lives—it still influences how they...

Veterans hold signs supporting the PACT Act.

You Took Separation Pay Years Ago. Now the VA Wants It Back From Your Disability Check.

Under federal law, a veteran cannot receive both separation pay and VA disability compensation for the same period of service...

New recruits take the oath of enlistment at the Advocate Center for the Eleventh Annual Chicago Bulls Special Recruit Division Enlistment Ceremony in Chicago. (U.S. Navy photo by Mass Communication Specialist 2nd Class Camilo Fernan)

Could the US Bring Back the Draft? Who Would Be Called First — and Who Qualifies

Could the U.S. bring back the draft? Here’s how Selective Service works today, who would be called first and why only about...

3 Big PCS Changes Are Coming at Once. Here’s What Service Members Need to Know Before Peak Season.

In 2026, three major changes are affecting military household goods moves: a new permanent agency to run the system, the end...

Latest Military Videos

Artemis II Astronauts Release Images of Moon Flyby and Eclipse

Artemis II astronauts release images of moon flyby and eclipse.

US and Iran Agree to 2-week Ceasefire as Trump Pulls Back on Threats

US and Iran agree to 2-week ceasefire as Trump pulls back on threats.

Trump Offers More Details of Dramatic Rescue of Airman in Iran

Trump offers more details of dramatic rescue of airman in Iran.

Former Australian Soldier Charged with Committing Five War Crime Murders in Afghanistan

Former Australian soldier charged with committing five war crime murders in Afghanistan.

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

This photo provided by Jen Rickling shows U.S. Army staff sergeant, Matthew Blank, left, and his wife, Annie Ramos, posing for a photo while celebrating their wedding, in March, 2026, in Houston. (Jen Rickling via AP)

Wife of US Soldier Released from Federal Immigration Detention

The wife of a U.S. soldier was released Tuesday from a federal immigration detention facility where she had spent nearly a...

Tripler Army Medical Center (TAMC) has proudly achieved a 5-star rating on the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey, recognizing it as one of the top hospitals in Hawaii for patient satisfaction. This esteemed accolade places TAMC alongside Kauai Veterans Memorial Hospital, highlighting the exceptional care provided by these two institutions in the Aloha State. (Crizalmer Caraang Jr)

Eighth Jane Doe Files $8M Complaint Against Army in McGraw Sexual Abuse Case

An eighth purported victim of former Army Dr. Blaine McGraw has filed a complaint due to claimed sexual abuse.

Navy News

These Actors Grew Up as Military Children. It Shaped Everything

These 10 actors were raised in military families. Their upbringing didn’t just shape their lives—it still influences how they...

Monkeys eat tomatoes distributed by social workers near a Hindu temple during nationwide lockdown in Gauhati, India, Thursday, April 23, 2020. (AP Photo/Anupam Nath)

'Monkey Business': Pentagon Sued for US Taxpayer-Funded Primate Labs

“It's troubling that agencies like the Department of Defense continue to fund animal labs overseas when we've seen how...

Air Force News

These Actors Grew Up as Military Children. It Shaped Everything

These 10 actors were raised in military families. Their upbringing didn’t just shape their lives—it still influences how they...

President Donald Trump speaks with reporters in the James Brady Press Briefing Room at the White House, Monday, April 6, 2026, in Washington, as Defense Secretary Pete Hegseth listens. (AP Photo/Mark Schiefelbein)

Trump, Officials Reveal Details of ‘No-Fail’ Rescue of Downed Pilots

A downed U.S. airman evaded capture for nearly two days inside Iran before a rescue mission under fire pulled him out.

Space Force News

Robbie Robertson, Sedaro CEO and co-founder, presents a live demo to USSF leadership Thursday, Dec. 11, 2025, at Spacepower Conference in Orlando, FL. (Photo courtesy of SFA)

National Spacepower Center: Advancing US and Allied Spacepower

The Space Force Association launched the National Space Center in Dec. 2025 to connect government, academia and industry and...

This year's USO 2026 "Service Members of the Year." (USO)

'Exceptional Courage': USO Announces its 2026 Service Members of the Year

This year's crop of USO honorees saved motorcycle crash victims, rescued bodies underwater, saved civilians from a building...

Marine Corps News

U.S. Marine Corps Master Sgt. Justin A. Henry, avionics chief, Marine Fighter Attack Squadron 533, Marine Aircraft Group 31, 2nd Marine Aircraft Wing, returns from a Unit Deployment Program at Marine Corps Air Station Beaufort, South Carolina, Oct. 29, 2025. VMFA-533 returned from a UDP, which provided forward presence and bolstered unit readiness. (U.S. Marine Corps photo by Lance Corporal Julius Hackney)

Marine Corps Hikes Family Separation Allowance: What Deployed Marines Get Now

Many Marine Corps families are getting a direct pay bump thanks to a recent MARADMIN. Deployed Marines, those on shipboard...

These Actors Grew Up as Military Children. It Shaped Everything

These 10 actors were raised in military families. Their upbringing didn’t just shape their lives—it still influences how they...

Coast Guard News

Coast Guard Cutter Midgett (WMSL 757) prepares to Moore at their homeport Honolulu, Hawaii Oct. 3, 2025. (U.S. Coast Guard photo by Petty Officer 3rd Class Jennifer Nilson)

Coast Guard Cutter Finds, Retrieves Family Missing for 7 Days in Micronesia

The rescue mission was one not "routine" to the Coast Guard and cutter crew that succeeded.

'Exceptional Courage': USO Announces its 2026 Service Members of the Year

This year's crop of USO honorees saved motorcycle crash victims, rescued bodies underwater, saved civilians from a building...

Lida Citroën

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