Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

How You Can Find a Purpose-Driven Job After Leaving the Military

When it comes to the civilian job search, most prior military members focus on location, salary, job responsibilities, growth...

5 Tips to Give a Good Presentation at Work

Unlike a briefing you may have given in the military -- the goal of which may have been simply facts and brevity -- giving a...

Should You Reach Out to Recruiters or Wait to Be Contacted?

If you sit back and wait for recruiters to find you and reach out, you could be overlooked. On the other hand, if you pursue...

(Linda LaBonte Britt/U.S. Air Force photo)

12 Zoom Etiquette Tips for Veteran Job Interviews

Just like an in-person job interview, there are several ways to prepare for a Zoom interview.

How to Ask for Mentorship

Mentorship is a powerful and rich form of support and help in which many professionals engage to grow their skills, network...

(Photo courtesy of Zacqueline Baldwin on Unsplash)

Could More Education Help Secure Your Post-Military Job?

The civilian job market is tight. With all your military experience and skills listed on your resume, it still might not be...

For when you risk making a joke on the first day.

3 Good Options to Fix a Bad First Impression on Your New Job

We perceive people and form opinions about who they are and what they stand for, based on our interactions and experiences...

Approach Your Job Search Like a Gambler Weighing the Odds

The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

What Being 'Quiet Fired' Means and What to Do About It

While not technically illegal, quiet firing is distasteful, emotionally manipulative and can tarnish a company’s reputation...

How to Build Trust into Your Network

Having a vibrant and deep network of contacts who know you, understand what you offer and see you as credible is critical to...

Pause Before Panic: How to Handle Unexpected Messages

When given a message that’s confusing, ambiguous or unexpected, most of us seem to immediately imagine doom and gloom.

Show, Don't Tell: What It Means to Live Our Promises

Mistrust is one of the most toxic and unhealthy environments in which to thrive, personally and professionally.

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Most Popular Military News

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Army News

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Darrell Lee Arelt. (Photo from 13 News Tucson)

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Norman Alley was napping on deck when Japanese bombs started falling. The Universal News cameraman grabbed his camera and...

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U.S. CENTRAL COMMAND AREA OF RESPONSIBILITY (Dec. 20, 2025) M142 High Mobility Artillery Rocket System (HIMARS) launchers fire missiles in in the U.S. Central Command area of responsibility in support of Operation Hawkeye Strike, Dec. 20, 2025. (U.S. Army video by Task Force Lightning – 3-116th FAR)

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