Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

A Marine pictured with a little girl holding artwork.

After Military Separation, How to Truly Achieve Work-Life Balance

Over the 16 years I’ve worked in the military transition space, service members and military spouses have consistently...

A uniformed soldier's arm rests on a notepad.

How AI Can Help You Write a Cover Letter

Here are some tips to ensure your cover letter hits the mark using AI to assist.

An airman in a darkened room looks at a computer.

The Reality of Getting Ghosted During the Job Search

Ghosting is a big problem for job candidates today, and at a time when your confidence and enthusiasm might be particularly...

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

A National Guard members talks to two people at a job fair.

How to Navigate Civilian Coworkers’ Ignorance About Your Military Service

By definition, ignorance means a lack of knowledge, information or education. It can refer to a general lack of knowledge or...

Air Force members in hard hats tour a construction site.

Veterans: The Time Might Be Right for a Job in the Energy Sector

A new report highlights how valuable military training and experience are to the energy sector along with the importance for...

Three windows open in a virtual meeting.

Strategies for a Virtual Panel Interview: How to Prepare and How to Act

Instead of panicking, use the opportunity for a panel interview to position yourself as a viable and desirable candidate.

A solider talks to a police recruiter at a job fair.

Should You Accept the First Job Offer? Ask Yourself These 10 Questions

In the frenzy and frustration of a post-military job search, any viable job offer is often grabbed up. But before you click...

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

Tips for Interviewing for a Promotion

Unlike your experience in the military, promotions in the private (civilian) sector can be unpredictable.

How You Can Find a Purpose-Driven Job After Leaving the Military

When it comes to the civilian job search, most prior military members focus on location, salary, job responsibilities, growth...

5 Tips to Give a Good Presentation at Work

Unlike a briefing you may have given in the military -- the goal of which may have been simply facts and brevity -- giving a...

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Most Popular Military News

Command Sgt. Maj. John Brown, senior enlisted advisor of the 38th Air Defense Artillery Brigade, provides a rousing speech to the Soldiers of Bravo Battery before departing on a deployment to the United States Central Command area of responsibility on August 19, 2024 at Kadena Air Force Base, Japan. (U.S. Army photos by Capt. Frank Spatt)

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Marine Corps veteran Al Duran. (Facebook)

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A federal class-action lawsuit accuses a company, Trajector, of taking advantage of disabled veterans and their spouses. (Adobe)

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In 2026, three major changes are affecting military household goods moves: a new permanent agency to run the system, the end...

Latest Military Videos

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Chinese navy conducts military exercises in the waters east of the Philippine’s Luzon Island.

Russian Officials Attend Military Memorial Opening in North Korea

Russian officials attend military memorial opening in North Korea.

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Latest US military strike on alleged drug boat kills 3 in eastern Pacific.

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Apollo astronaut Schmitt cheers on new generation of moon missions.

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

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Skyline Nav AI’s team outside their office in the Greater Boston area. (Nick Mordowanec)

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Alleged Serial Killer’s Remains Disinterred from National Cemetery

Due to a new law, the remains of a convicted rapist and alleged serial murderer have been removed from a national cemetery in...

Navy News

A container ship is seen in the Strait of Hormuz

The US Protected Ships from Iran in the Strait of Hormuz in the '80s. Could It Again?

The “Tanker war” grew out of the fierce eight-year war between Iraq and Iran in the 1980s.

The sun rises behind tankers anchored in the Strait of Hormuz off the coast of Qeshm Island, Iran.

US Says it's Hunting for Explosive Mines in Latest Push to Open the Strait of Hormuz

Sweeping for underwater explosives could take months despite a tenuous ceasefire between the United States and Iran in the...

Air Force News

The plaque honoring Master Sgt. "Chappy" Chapman was unveiled on Wednesday. (Combat Control Foundation/Facebook)

Plaque on Mount Soledad Memorializes Medal of Honor Hero

His bravery led him to posthumously receive the Medal of Honor in 2018 and now Air Force hero John Chapman has been honored...

'Military Child of the Year' awards wait to be presented to past honorees at an awards gala. (Operation Homefront)

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

Space Force News

German Defense Minister Boris Pistorius speaks, along with Japanese Defense Minister Shinjiro Koizumi, during the joint press statement at the Japan Maritime Self-Defense Force (JMSDF) Yokosuka Naval Base on Sunday March 22, 2026, in Yokosuka, near Tokyo.(David Mareuil/Pool Photo via AP)

Germany Defense Spending Hits 36-Year High, Boosts Infantry & Space Program

Germany has positioned itself to become the "strongest conventional army in Europe" by 2039. Big military investments are...

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

Marine Corps News

U.S. Marine Corps Sgt. Maj. Carlos A. Ruiz, the 20th Sergeant Major of the Marine Corps, serves as the guest speaker for the Class II Logistics Facility ribbon cutting ceremony, Marine Corps Base Camp Lejeune, North Carolina, April 14, 2026. (U.S. Marine Corps photo by Gunnery Sergeant Jordan E. Gilbert)

Camp Lejeune Opens New Logistics Facility to Equip Marines Faster

Marines at Camp Lejeune now issue, turn in and repair gear under one roof at the new 109,000-square-foot Class II Logistics...

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

Coast Guard News

'Military Child of the Year' Awards Honor Seven Teens from Seven Services

Lila Morgan is 18 years old but has written a book, started a nonprofit, and is graduating college soon. She credits her...

An HC-130 Hercules airplane crew offloads supplies in Saipan.

Coast Guard Searches for 6 People After Losing Contact with Boat Following Typhoon Sinlaku

A Coast Guard HC-130 Hercules aircraft was launched to search for the six people on board, but it had to return to Guam...

Lida Citroën

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