Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Approach Your Job Search Like a Gambler Weighing the Odds

The job search can feel unpredictable and random. You apply, you wait, maybe you get a screening interview, you wait again...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

What Being 'Quiet Fired' Means and What to Do About It

While not technically illegal, quiet firing is distasteful, emotionally manipulative and can tarnish a company’s reputation...

How to Build Trust into Your Network

Having a vibrant and deep network of contacts who know you, understand what you offer and see you as credible is critical to...

Pause Before Panic: How to Handle Unexpected Messages

When given a message that’s confusing, ambiguous or unexpected, most of us seem to immediately imagine doom and gloom.

Show, Don't Tell: What It Means to Live Our Promises

Mistrust is one of the most toxic and unhealthy environments in which to thrive, personally and professionally.

9 Important Do's and Don’ts to Remember When Getting Fired from Your Job

No one enjoys being dismissed from their work, fired. Yet how you handle yourself in those first hours and days can say a lot...

The Importance of Verbalizing Appreciation: How and When to Say ‘Thanks’

When life gets busy, times are uncertain and stress is the norm, the last thing that might be on your mind is thanking or...

5 Tips for Thinking Quickly on Your Feet During Important Meetings

We all know that person: In a meeting or important conversation, when they get called upon to share their view or...

3 Ways Private-Sector Leadership Looks Different in Today’s Workforce

Gone are the days of command and control, “because I said so” leadership and punishing disobedience with a slap of the ruler.

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

(U.S. Army/Sgt. 1st Class Gary A. Witte)

What to Do When Your Hard Work Goes Unnoticed

While your work in the military was not about seeking credit or recognition, giving away too much of your contribution in the...

(U.S. Air Force/Senior Airman Ivy Thomas)

How to Lead if You Don't Want to Be the Boss

Online and in person, the old narrative that authority creates leadership is outdated, and today, you can lead without having...

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Most Popular Military News

Rep. Michael Lawler, R-N.Y., left, confronts House Minority Leader Hakeem Jeffries, D-N.Y.

Federal Government Shutdown Grinds into a Second Week as Tempers Flare at the Capitol

As the federal government shutdown enters a second week, there’s no discernible endgame in sight.

U.S. Sen. Richard Blumenthal (D-Conn.) questions U.S. Attorney General Pam Bondi as she testifies before the Senate Judiciary Committee in the Hart Senate Office Building on Capitol Hill in Washington, D.C.

Trump Targets Blumenthal, Calling for Investigation into Senator's Vietnam Service Claims

President Donald Trump is targeting U.S. Sen. Richard Blumenthal again after Connecticut’s senior U.S. senator grilled U.S...

Pvt. Paul Douglas, age 50, performs a rifle inspection with his drill instructor aboard Marine Corps Recruit Depot S.C., 1942. Douglas, at age 50 was the oldest recruit in the history of Parris Island, and went on to become a purple heart recipient and Chicago senator (DVIDS).

At 50, He Survived Marine Boot Camp — Then Fought at Peleliu and Okinawa

When 50-year-old Paul Douglas showed up at Marine Corps boot camp in 1942, the white-haired economics professor looked more...

Pack and transport platoon of the Russian army. Southern Military District. Ministry of Defense of Russia (Wikimedia Commons).

Ukrainian Drones Attack Russian Cavalry Troops in Rare 21st-Century Encounter

A short video circulating online this month appears to show a Russian mounted patrol being struck by a Ukrainian drone near...

When The Government Can Afford Everything Except The Essentials

Every shutdown forces the government to decide what counts as “essential.” Air traffic controllers and TSA agents fall into...

Troops Will Miss Paychecks Next Week Without Action on the Government Shutdown

The federal government shutdown is raising anxiety levels among service members and their families, because those in uniform...

Latest Military Videos

This Medal of Honor Recipient Reenlisted to Avenge his Brother's Death in Korea

Ronald Rosser, who had already served three years in the Army, signed back up for one simple reason: revenge...

'Greatest' US Soldier Took a Tank Round to the Leg and Kept Fighting

The accounts of everyone who watched Matt Urban mount a tank under heavy fire in Normandy were "remarkably consistent"...

Wreckage of Turkish Military Cargo Plane that Crashed in Georgia

A Turkish accident investigation team reached the crash site of a military cargo plane early Wednesday and was inspecting...

Video Shows Moment of Turkish Military Plane Crash

Footage obtained by Georgian media showed the moment a Turkish military plane crashed in Georgia.

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

Capt. James T. Kolb of Company A, 147th Infantry, assisted by Sgt. Keogh, uses a flamethrower against dug-in Japanese troops on Iwo Jima, April 20, 1945. Relieving Marine Corps units, the Soldiers of the Ohio National Guard’s 147th Infantry Regiment fought on the island from March to September 1945, clearing the remaining enemy troops, some of whom were hiding in intricate cave systems. (Photo from Ohio Army National Guard Historical Collections)

The Only Army Unit to Fight in Five of the Marine Corps’ Bloodiest WWII Battles — Including Iwo Jima

From Guadalcanal to Okinawa, the Marine Corps earned its reputation for tackling some of the bloodiest battles of World War...

Herbert Morton Stoops’ Battle of New Orleans captures the fury of the British assault against the American lines at Chalmette Plantation. Contrary to Stoops’s depiction of the 93d Highlanders, which shows them wearing kilts, the Scotsmen attacking the American lines wore trousers. (Army Art Collection)

How a Rag-Tag Group of Soldiers, Marines, Choctaw, Militia and Pirates Saved New Orleans From the British

By December of 1814, American forces were in tatters. The Redcoats had dominated them in the War of 1812, repulsed their...

Navy News

Iran Seizes Tanker in Strait of Hormuz, US Official Says, as Tensions Remain High in Region

Iran seized a Marshall Islands-flagged oil tanker as it traveled through the narrow Strait of Hormuz, a U.S. official said...

How a Rag-Tag Group of Soldiers, Marines, Choctaw, Militia and Pirates Saved New Orleans From the British

By December of 1814, American forces were in tatters. The Redcoats had dominated them in the War of 1812, repulsed their...

Air Force News

Postal workers wear masks and gloves as they sort mail at the United States Postal Service processing and distribution center on Thursday, April 30, 2020, in Oakland, Calif. (AP Photo/Ben Margot)

Final Salute for Airman Found Dead in USPS Machine

An Air Force veteran was recently found dead inside a mail-handling machine at a Michigan USPS facility after going missing...

NATO Secretary General Mark Rutte speaks during the NATO-Industry Forum (NIF) 2025, in Bucharest, Romania, Thursday, Nov. 6, 2025. (AP Photo/Andreea Alexandru)

White Paper Circulating Pentagon Calls For New Aircraft Plan With NATO: Exclusive

Military.com has exclusively learned that a white paper on U.S. aircraft in association with NATO allies is moving through...

Space Force News

U.S. Air Force U.S. Air Force Tech. Sgt. Rachel Harmon and Master Sgt. Tom Anderson, weapons loaders assigned to the 174th Attack Wing, checks an inert GBU 12 laser guided missile on an MQ-9 Reaper at Springfield-Beckley Air National Guard Base in Springfield, Ohio.

Two Space Force Units Bring the 'Invisible Front Line' to Ohio

A ceremonial ribbon-cutting is planned for Friday for the Space Intelligence Production Cell at the Springfield-Beckley Air...

A painting of a Defense Support Program satellite from the Air Force Art collection. DSP provides a variety of national security capabilities. Its flagship mission of launch detection was made famous during the Cold War. (U.S. Air Force image)

Clearing The Orbits: Space Force Partnerships In Orbital Cleanup

The growing congestion of Earth orbit has raised risks to satellites, space stations, and long-term space sustainability. The...

Marine Corps News

The Only Army Unit to Fight in Five of the Marine Corps’ Bloodiest WWII Battles — Including Iwo Jima

From Guadalcanal to Okinawa, the Marine Corps earned its reputation for tackling some of the bloodiest battles of World War...

How a Rag-Tag Group of Soldiers, Marines, Choctaw, Militia and Pirates Saved New Orleans From the British

By December of 1814, American forces were in tatters. The Redcoats had dominated them in the War of 1812, repulsed their...

Coast Guard News

U.S. Homeland Security Secretary Kristi Noem participates in a tour at the U.S. Coast Guard Station Charleston, Friday, Nov. 7, 2025, in Charleston, S.C. (AP Photo/Alex Brandon, Pool)

More Recruits Require More Space: Coast Guard Announces New Training Center

Days after the U.S. Coast Guard announced some of its highest recruiting numbers in decades, it now intends to open a new...

US Coast Guard Recruitment Hits Highest Mark in Decades: 'Workforce of Future'

The service hits its highest numbers since 1991, with bigger plans to come.

Lida Citroën

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